NIKE LUNARACER LAUNCH
Project Overview:
The experiential design and media launch of the Nike LunaRacer.
Project Timeline:
8 Weeks
Team:
Creative Director (Lindie Gerber), Senior Account Director (Lynette Bond), Account Design Team (Ogilvy & Mather)
Brand:
Nike
PROJECT TYPE:
Brand Activation
PROJECT SCOPE:
Media Launch Event
The Product
Product Name: Nike LunaRacer
Product Attributes: Ultra Light, Cushioned, Flexible & Responsive
Product Weight: 100 grams
Nike Brand Essence: Innovation & Inspiration
Our Approach
The experiential design of the media launch event of the Nike LunaRacer was focused around its product attributes. As a result, the event experience included cushioned flooring to mimic the product attributes with lightweight canapés, bubbly drink offerings, and floating displays of the product in air capsules to represent weightlessness.
CHALLENGES & LEARNS
Short turn-around times working with multiple cross0functional teams, third party vendors, production timelines and strict brand guildelines while keeping the launch of the new product secure until its official release date.