SHOWREEL
CASE STUDIES
THINK SUMMIT BRAND EVOLUTION
Think Summit is an annual event hosted by Movable Ink focused on providing practical advice, strategy, and inspiration to loyalty, CRM, and digital marketers delivered by marketing experts and thought leaders from a diverse collection of world-class brands and organizations.
Vintage Vegas
The brand development and website launch of an online casino with a vintage 1950s identity with a modern twist.
International Comedy Festival
The design and implementation of a guerrilla marketing and brand awareness campaign for the Cape Town International Comedy Festival.
Ink Tank Pod Cast
Identity design, sub-brand development, production & post-production of a pod cast covering relevant topics in a pandemic era.
COKE SIDE OF LIFE
The objective of the Coke Brand Activation Campaign was to introduce the global brand campaign into the African landscape by transforming it to suit the audience while delivering the resonance of the global brand message.
The making of X SERIES
X Series launched with the objective of delivering an intimate and exclusive event experience that would allow for senior-level leadership to share knowledge and discuss sophisticated use cases in an engaging and highly experiential environment unique to each hosting city.
FIFA 2010 World Cup
A nationwide event series in the lead-up of the FIFA 2010 World Cup developed for BP Castrol.
ANIMATED LOGO DESIGN
Brand development & identity design of a premium client strategy function.
Play Hard
A leading online betting client wanted to transform its brand presence by evolving the brand’s visual identity through a brand campaign that would re-establish the brand’s essence.
The Exchange
The Exchange is an online marketplace where users can explore the extensive out-of-the-box integrations offered by the Movable Ink partner ecosystem.
THE BODOG BRAND
The development and evolution of the voice, tone, positioning, brand and visual identity of Bodog - an online betting brand.
Movable Ink Brand Development
This case study discusses the transcendence from business to brand as a young start-up brand evolves to become a brand with global brand presence.
What Happens in Vegas
Developed for an online betting client, the brand awareness campaign was strategically positioned alongside the WSOP (World Series of Poker) hosted in Las Vegas in order to establish brand awareness and exposure.
The Marketer Minute
The Marketer Minute is a video series designed for curious marketers who are short on time. Each video is hosted by a member of the Movable Ink Client Strategy Team and covers a topic relevant to marketers and their marketing programs.
UFC: Design & SYSTEMs
The ideation and development of a systems to support the on-going demand of digital asset sets for the UFC.