The Marketer Minute
The Marketer Minute is a video series designed for curious marketers who are short on time. Each video is hosted by a member of the Movable Ink Client Strategy Team and covers a topic relevant to marketers and their marketing programs.
Project Timeline:
4 Weeks
Team:
Executive Creative Director (Lindie Gerber), Graphic Designer (Michelle Nakad), Graphic Designer (Beth Post), SVP of Client Strategy (Alison Lindland), Associate Director of Client Strategy (Julio Lopez), Associate Director of Client Strategy (Katie White)
Brand:
Movable Ink
PROJECT TYPE:
Motion Design & Video Production
PROJECT SCOPE:
Art Direction, Storyboard Development, Script Development, Styleframe design, Editing, Sound Production, Post Production
The Challenge
Develop a series of short videos discussing use cases and brand examples relevant to marketers from all industries.
Our Approach
Authentic. Fast. Fun.
We understand that time is precious and wanted to keep each topic condensed to no longer than a minute. We intended to create bite-sized video content that would discuss relevant content viewers can relate to.
Our approach was to develop a fun, light-hearted identity that would encompass everything from the logo, to music selection, sound effects, video effects, color palette, character development, and content presentation style.
The logo consists of a custom, handwritten font containing a clock to represent the time-based factor of the series along with its name.
The color palette contains a range of bright solid colors along with the Movable Ink magenta.
The Cast
Inspired by the playful, colorful identity, we commissioned the creation of caricatures of each cast member. The simplified sketches allowed for visual consistency across all intros while offering personalization based on the presenter.
The Intro
The style frames for the intro sequence incorporates the clock placed on a bright background, finally revealing the full Marketer Minute logo and ending in the presenter’s caricature accompanied by a fun, light-hearted soundtrack.
The Outro
The outro sequence borrows graphic elements from the intro, such as the clock - to indicate that the ‘minute’ has passed and conduces the video segment.
Clock appears back on screen, 3 ticks follow. A final ‘ding’ sound signals the end of the video.
After the final ‘ding’ sound, the screen turns white and the Movable Ink logo appears.
. . .
The Outcome
The Marketer Minute video series has the highest rated video engagement score of any video content developed by Movable Ink.
Alison Lindland, SVP of Client Strategy at Movable Ink, introduces the Marketer Minute - a video series presented by Movable Ink where members of her team shares digital marketing strategies, insights and inspiration to help marketers improve and innovate their programs across email, web, and beyond.
Alison Lindland, SVP of Client Strategy at Movable Ink, describes how each month, Strava is able to easily generate custom infographics in 15 different languages for each of its millions of customers.
In Episode 2 of the Marketer Minute, Julio Lopez, Associate Director of Client Strategy for Retail Services at Movable Ink, takes a look at how one of the top sports apparel and footwear manufacturers is driving more revenue through the use or real-time product recommendations in email.
In this episode, watch Katie White, Associate Director of Client Strategy, explain how Best Western created a personalized and data-driven year-in-review campaign.
CHALLENGES & LEARNS
Each presenter is unique in the way they craft and present content. Adapting to each style while maintaining consistency proved to be challenging at first. To remain authentic through-out the series and in the content delivery, it was crucial to allow each presenter a sense of creative freedom while consistency was maintained in the overall editing and packaging of the videos.